1. The Path To Antifragile

Leaders’ Bureau supports Purpose-led strategies to balance the interests of business, people and technology.

As changing business models disrupt many rules-based systems, we encourage all stakeholders to build social licence founded on reciprocal commitments.

We believe in social contracts as a solid foundation for civil and commercial relationships: good for brands, good for people.


Technology and its applications evolve at an exponential pace. In an era of hyper-transparency, information typically moves faster outside an organisation than inside. Incumbents in every field face unprecedented exposure.

These trends are accelerating but their impact is uncertain. Black Swans – a term coined by Nassim Nicholas Taleb to describe unforeseen or unintended consequences – will test the purpose and resilience of every organisation.

The best will create competitive advantage in volatility. This is what it means to be Antifragile.


This website hosts a variety of resources, including sample web apps for Learning and Development in our highly versatile Power of 9 format.

Blog pages are arranged by four core themes:

  • Hyper-transparency – Everywhere already
  • Antifragile – New rules of engagement
  • Social Contracts – Consent and sustainability
  • Prime Movers – Ideas and best practice

Leaders’ Bureau was founded to put societal balance at the heart of strategy.

In our epoch of Black Swans, antifragile organisations are prime movers for human development and accountability.

Thank you for visiting this site — please get in touch.

Mark Ashurst

Mark is Director of Marketing, Communications and Communities at Circle Economy, a business-backed accelerator and social enterprise based in Amsterdam. He has worked with a variety of multinational organisations, most recently as Global Director of Thought Leadership for Philips Lighting. From 2006-2010, Mark was executive director of Africa Research Institute in London, an independent think tank with a brief to propagate ideas with a record of success. A former BBC broadcaster and speechwriter for President Nelson Mandela, Mark previously covered the Americas, Europe and sub-Sahara as a correspondent for the Financial Times, The Economist and the International New York Times. He is a graduate of University College Oxford; Bucerius Law School, Hamburg, and WHU Otto Beisheim School of Management, Vallendar.


Jorus Everaerd

Jorus Everaerd is a certified ExO Works coach and Chief IoT officer at FacilityApps, a fast-growing Software-as-a-Service start-up. Passionate about the discovery of scalable technologies for ‘old economy’ sectors, he is proprietor of a home automation systems integration company, and developer of many digitised processes including the Basebox iOS app. In 2016, Jorus was a finalist in the European Cleaning and Hygiene Awards for ‘groundbreaking innovation’. An accomplished public speaker, he is a member of the Speakers Academy and the Spintelligent Training Faculty. Previously, Jorus worked in finance as Global Head of Equities at Fortis Bank. He is an alumnus of Singularity University and holds a masters degree in economics from the University of Amsterdam.