Socrates said it first: To Be Is To Do.
Or perhaps it was the Chinese philosopher, Leo-tzu: To Do Is To Be.
In mid-20th century Paris, Jean-Paul Sartre agreed that we are what we do.
Across the Atlantic (while French parliamentarians argued over “la Coca-colonisation de l’Europe”) Frank Sinatra sang: Do-Be-Do-Be-Do.
And all of them were right.
At Leaders’ Bureau, we work with select organisations to nurture transparency at every level. We help you to show customers, followers, investors, members, partners or staff that You Are What You Do.
Whether you are a start-up or an incumbent, a campaign or alliance, commercial or not-for-profit, we adopt an ‘Inside-Out’ approach to strategy and strategic communications.
We are committed to accelerating the transition to a post-carbon energy system. Other recent projects span Small Island Developing States; NHS bed-blocking; access to social care; accountability in the life sciences; re-thinking tech governance.
For all these realms, we concur with the late management guru Peter Drucker that ‘Culture eats Strategy for Breakfast’.
We like to begin with a process of Discovery.
From content audits to scenario games and stakeholder mapping, our feedback helps to harness diversity and counter the confirmation bias in decision-making. We have a strong record of hosting cross-functional thought leaders’ groups to chart effective stakeholder engagement.
Next, we facilitate the Co-creation of bespoke resources for internal and external communications.
Many modern marketing gurus are fond of Purpose-branding, for good reason. But in our age of hyper-transparency, branding is not enough. We can help to build alignment and shared purpose across your organisation and operation.
Then, we work with you on a plan that fits capacity, to create assets ready to Scale.
The upside from acting transparently is exponential. Whether you are an entrepreneur raising funds, a start-up chasing growth, a pressure group seeking influence, or an investor preparing to exit, we act as a loyal adviser and critical friend.
At Leaders’ Bureau, we understand leadership as the ability to communicate by example; the purpose to create belief; and the know-how to deliver efficiently.
Purpose-led organisations report enhanced loyalty, improved focus, earned social licence and outperformance in adversity.
Mark has worked as a speechwriter on themes from broadcasting regulation to climate politics and the Internet of Things for, among others: South African President Nelson Mandela, Philips Lighting CEO Eric Rondolat and Follow This founder Mark van Baal.
Crafting an optimal match of culture to strategy takes time and commitment, but it’s the kind of investment that pays back. Again and again. Leaders’ Bureau can help you to cross off the zeros charged in typical agency fees.
For select clients who follow our three-step process of Discovery + Co-creation + Scale, we offer a dedicated content management service to reduce the principal-agent conflicts inherent in managing external suppliers.
By acting as an intermediary and in-house account manager, we can crowd-source your content pipeline at a substantial saving, typically of 30%-50% on traditional agency costs.
We promise closer strategic focus and measurably better outcomes for your communications spend – guaranteed. Or your money back.
Seal of Approval | photo credit: Karsten Madsen